This is software that helps you get regularly updated content to your website.
The tool has keyword tracking built in, so that you know exactly which pages and which keywords are getting you traffic. Lumping together a large number of RSS feeds, in fact unlimited numbers, can help get even more targeted traffic. You could even build groups of RSS feeds that act as a single feed. Multiple instances of the RSS equalizer could be used on a single web page. Feeds can be rotated to make sure the supply of content is always fresh and quality stuff. This could be a boon to a busy webmaster. The alternative is to write a large amount of content, regularly, frequently! Best bet with Internet traffic is to try out this solution, you will be able to exactly asses what kind of results you are getting.